Advertising and promotion an integrated marketing communications perspective
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Irwin/McGraw-Hill
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| Edition: | 4th ed. |
| Series: | Irwin/McGraw-Hill Series in Marketing |
| Physical Description: | xxii, 762 p. ill., tabl. 29 cm. |
|---|---|
| ISBN: | 0-256-21899-4 |