Belch George E. & Belch Michael A. (1998). Advertising and promotion: An integrated marketing communications perspective (4th ed.). Irwin/McGraw-Hill.
Chicago Style (17th ed.) CitationBelch George E. and Belch Michael A. Advertising and Promotion: An Integrated Marketing Communications Perspective. 4th ed. Irwin/McGraw-Hill, 1998.
MLA (8th ed.) CitationBelch George E. and Belch Michael A. Advertising and Promotion: An Integrated Marketing Communications Perspective. 4th ed. Irwin/McGraw-Hill, 1998.
Warning: These citations may not always be 100% accurate.