Παραπομπή σε μορφή APA (7η εκδ.)

Belch George E. & Belch Michael A. (1998). Advertising and promotion: An integrated marketing communications perspective (4th ed.). Irwin/McGraw-Hill.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Belch George E. και Belch Michael A. Advertising and Promotion: An Integrated Marketing Communications Perspective. 4th ed. Irwin/McGraw-Hill, 1998.

Παραπομπή σε μορφή MLA (8th εκδ.)

Belch George E. και Belch Michael A. Advertising and Promotion: An Integrated Marketing Communications Perspective. 4th ed. Irwin/McGraw-Hill, 1998.