Consumer behavior in marketing strategy
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Prentice Hall
|
MARC
| LEADER | 00000cam0a2200000 4500 | ||
|---|---|---|---|
| 001 | 1/13276 | ||
| 010 | |a 0-13-169640-8 | ||
| 035 | |l 10001851 | ||
| 100 | |a 19981001d1989 0grey0105 ba | ||
| 101 | 0 | |a eng | |
| 200 | 1 | |a Consumer behavior in marketing strategy |f John A. Howard | |
| 210 | |a Englewood Cliffs, NJ |c Prentice-Hall |d c1989 | ||
| 215 | |a xix, 375 p. |c fig., tabl. |d 24 cm. | ||
| 320 | |a Includes bibliographical references and index | ||
| 606 | 0 | |a Καταναλωτές | |
| 606 | 0 | |a Ερευνα κινήτρου (Μάρκετινγκ) | |
| 676 | |a 658.834 2 | ||
| 700 | 1 | |a Howard |b John A. |4 070 | |
| 709 | |a Prentice Hall | ||
| 801 | 0 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |g AACR2 | |
| 852 | |a INST |b LIBRARY |e 19981008 |h 658.834 2 HOW |p 000006524 |q 000006524 |t BK |y 23 |z 1 | ||
| 909 | |b 009071 | ||
Record in the Search Index
| _version_ | 1780545235828342784 |
|---|---|
| author | Howard John A. |
| author_facet | Howard John A. |
| author_role | 070 |
| author_sort | Howard John A. |
| author_variant | h j a hja |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.8342 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.834 2 |
| dewey-search | 658.834 2 |
| dewey-sort | 3658.834 12 |
| dewey-tens | 650 |
| format | Book |
| fullrecord | {"leader":"00827cam0a2200229 4500","fields":[{"001":"1/13276"},{"010":{"subfields":[{"a":"0-13-169640-8"}],"ind1":" ","ind2":" "}},{"035":{"subfields":[{"l":"10001851"}],"ind1":" ","ind2":" "}},{"100":{"subfields":[{"a":"19981001d1989 0grey0105 ba"}],"ind1":" ","ind2":" "}},{"101":{"subfields":[{"a":"eng"}],"ind1":"0","ind2":" "}},{"200":{"subfields":[{"a":"Consumer behavior in marketing strategy"},{"f":"John A. Howard"}],"ind1":"1","ind2":" "}},{"210":{"subfields":[{"a":"Englewood Cliffs, NJ"},{"c":"Prentice-Hall"},{"d":"c1989"}],"ind1":" ","ind2":" "}},{"215":{"subfields":[{"a":"xix, 375 p."},{"c":"fig., tabl."},{"d":"24 cm."}],"ind1":" ","ind2":" "}},{"320":{"subfields":[{"a":"Includes bibliographical references and index"}],"ind1":" ","ind2":" "}},{"606":{"subfields":[{"a":"\u039a\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2"}],"ind1":"0","ind2":" "}},{"606":{"subfields":[{"a":"\u0395\u03c1\u03b5\u03c5\u03bd\u03b1 \u03ba\u03b9\u03bd\u03ae\u03c4\u03c1\u03bf\u03c5 (\u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba)"}],"ind1":"0","ind2":" "}},{"676":{"subfields":[{"a":"658.834 2"}],"ind1":" ","ind2":" "}},{"700":{"subfields":[{"a":"Howard"},{"b":"John A."},{"4":"070"}],"ind1":" ","ind2":"1"}},{"709":{"subfields":[{"a":"Prentice Hall"}],"ind1":" ","ind2":" "}},{"801":{"subfields":[{"a":"GR"},{"b":"\u03a0\u0391.\u0394.\u0391. \u0392\u03b9\u03b2\u03bb\u03b9\u03bf\u03b8\u03ae\u03ba\u03b7 \u03a0\u03b1\u03bd\u03b5\u03c0\u03b9\u03c3\u03c4\u03b7\u03bc\u03b9\u03bf\u03cd\u03c0\u03bf\u03bb\u03b7\u03c2 2"},{"g":"AACR2"}],"ind1":" ","ind2":"0"}},{"852":{"subfields":[{"a":"INST"},{"b":"LIBRARY"},{"e":"19981008"},{"h":"658.834 2 HOW"},{"p":"000006524"},{"q":"000006524"},{"t":"BK"},{"y":"23"},{"z":"1"}],"ind1":" ","ind2":" "}},{"909":{"subfields":[{"b":"009071"}],"ind1":" ","ind2":" "}}]}
|
| id | lib2_1/13276 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-13-169640-8 |
| language | English |
| physical | xix, 375 p. fig., tabl. 24 cm. |
| publishDate | 1989 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | 19981001d1989 0grey0105 ba eng Consumer behavior in marketing strategy John A. Howard Englewood Cliffs, NJ Prentice-Hall c1989 xix, 375 p. fig., tabl. 24 cm. Includes bibliographical references and index Καταναλωτές Ερευνα κινήτρου (Μάρκετινγκ) 658.834 2 Howard John A. 070 Prentice Hall GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 AACR2 INST LIBRARY 19981008 658.834 2 HOW 000006524 000006524 BK 23 1 |
| spellingShingle | Howard John A. Consumer behavior in marketing strategy Καταναλωτές Ερευνα κινήτρου (Μάρκετινγκ) |
| title | Consumer behavior in marketing strategy |
| title_auth | Consumer behavior in marketing strategy |
| title_full | Consumer behavior in marketing strategy John A. Howard |
| title_fullStr | Consumer behavior in marketing strategy John A. Howard |
| title_full_unstemmed | Consumer behavior in marketing strategy John A. Howard |
| title_short | Consumer behavior in marketing strategy |
| topic | Καταναλωτές Ερευνα κινήτρου (Μάρκετινγκ) |
| topic_facet | Καταναλωτές Ερευνα κινήτρου (Μάρκετινγκ) |