Howard John A. (1989). Consumer behavior in marketing strategy. Prentice Hall.
Chicago Style (17th ed.) CitationHoward John A. Consumer Behavior in Marketing Strategy. Prentice Hall, 1989.
MLA (8th ed.) CitationHoward John A. Consumer Behavior in Marketing Strategy. Prentice Hall, 1989.
Warning: These citations may not always be 100% accurate.