APA (7th ed.) Citation

Wayland Robert E. & Cole Paul M. (1997). Customer connections: New strategies for growth. Harvard Business School.

Chicago Style (17th ed.) Citation

Wayland Robert E. and Cole Paul M. Customer Connections: New Strategies for Growth. Harvard Business School, 1997.

MLA (8th ed.) Citation

Wayland Robert E. and Cole Paul M. Customer Connections: New Strategies for Growth. Harvard Business School, 1997.

Warning: These citations may not always be 100% accurate.