Relationship marketing for competitive advantage Winning and keeping customers
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Butterworth-Heinemann
|
MARC
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| 200 | 1 | |a Relationship marketing for competitive advantage |e Winning and keeping customers |f Adrian Payne... [et.al.] | |
| 210 | |a Oxford |c Butterworth-Heinemann |d c1995 | ||
| 215 | |a x, 304 p. |c diagr. |d 25 cm. | ||
| 320 | |a Includes bibliographical references and index | ||
| 606 | 0 | |a Εξυπηρέτηση πελατών | |
| 606 | 0 | |a Διαπροσωπικό μάρκετινγκ | |
| 606 | 0 | |a Ικανοποίηση καταναλωτή | |
| 606 | 0 | |a Στρατηγικός σχεδιασμός | |
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Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545235650084865 |
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| author | Payne Adrian |
| author_facet | Payne Adrian |
| author_role | 070 |
| author_sort | Payne Adrian |
| author_variant | p a pa |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.812 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.812 |
| dewey-search | 658.812 |
| dewey-sort | 3658.812 |
| dewey-tens | 650 |
| format | Book |
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|
| id | lib2_1/1283 |
| illustrated | Not Illustrated |
| institution | University of West Attica |
| isbn | 0-7506-4017-0 |
| language | English |
| physical | x, 304 p. diagr. 25 cm. |
| publishDate | 1995 |
| publisher | Butterworth-Heinemann |
| record_format | marc |
| spelling | 20000920e19991995 0grey0105 ba eng Relationship marketing for competitive advantage Winning and keeping customers Adrian Payne... [et.al.] Oxford Butterworth-Heinemann c1995 x, 304 p. diagr. 25 cm. Includes bibliographical references and index Εξυπηρέτηση πελατών Διαπροσωπικό μάρκετινγκ Ικανοποίηση καταναλωτή Στρατηγικός σχεδιασμός Ανταγωνισμός ΜΑΡΚΕΤΙΝΓΚ 658.812 Payne Adrian 070 Butterworth-Heinemann GR ΠΑ.Δ.Α. - Βιβλιοθήκη Πανεπιστημιούπολης 2 AACR2 INST LIBRARY 20001211 658.812 REL 000011686 000011686 BK 23 1 |
| spellingShingle | Payne Adrian Relationship marketing for competitive advantage Winning and keeping customers Εξυπηρέτηση πελατών Διαπροσωπικό μάρκετινγκ Ικανοποίηση καταναλωτή Στρατηγικός σχεδιασμός Ανταγωνισμός ΜΑΡΚΕΤΙΝΓΚ |
| title | Relationship marketing for competitive advantage Winning and keeping customers |
| title_auth | Relationship marketing for competitive advantage Winning and keeping customers |
| title_full | Relationship marketing for competitive advantage Winning and keeping customers Adrian Payne... [et.al.] |
| title_fullStr | Relationship marketing for competitive advantage Winning and keeping customers Adrian Payne... [et.al.] |
| title_full_unstemmed | Relationship marketing for competitive advantage Winning and keeping customers Adrian Payne... [et.al.] |
| title_short | Relationship marketing for competitive advantage |
| title_sub | Winning and keeping customers |
| topic | Εξυπηρέτηση πελατών Διαπροσωπικό μάρκετινγκ Ικανοποίηση καταναλωτή Στρατηγικός σχεδιασμός Ανταγωνισμός ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Εξυπηρέτηση πελατών Διαπροσωπικό μάρκετινγκ Ικανοποίηση καταναλωτή Στρατηγικός σχεδιασμός Ανταγωνισμός |