Promotional strategy Managing the marketing communications process
| Κύριοι συγγραφείς: | , , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Irwin/McGraw-Hill
|
| Έκδοση: | 8th ed. |
| Σειρά: | The Irwin Series in Marketing |
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
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| 010 | |a 0-256-12240-7 | ||
| 035 | |l 10009477 | ||
| 100 | |a 20000601d1994 0grey0105 ba | ||
| 101 | 0 | |a eng | |
| 200 | 1 | |a Promotional strategy |e Managing the marketing communications process |f James F. Engel, Martin R. Warshaw, Thomas C. Kinnear | |
| 205 | |a 8th ed. | ||
| 210 | |a Boston |c Irwin/McGraw-Hill |d c1994 | ||
| 215 | |a xv, 624 p. |c fig., ill., tabl. |d 24 cm. | ||
| 225 | 2 | |a The Irwin Series in Marketing | |
| 320 | |a Includes bibliographical references and index | ||
| 410 | 1 | |t The Irwin Series in Marketing | |
| 606 | 0 | |a Μάρκετινγκ |x Διοίκηση και οργάνωση | |
| 606 | 0 | |a Διαφήμιση | |
| 606 | 0 | |a Επικοινωνία στο μάρκετινγκ | |
| 606 | 0 | |a Πώληση |x Προώθηση | |
| 606 | 0 | |a Άμεσο μάρκετινγκ | |
| 606 | 0 | |a Δημόσιες σχέσεις | |
| 615 | |a ΜΑΡΚΕΤΙΝΓΚ | ||
| 676 | |a 658.82 | ||
| 700 | 1 | |a Engel |b James F. | |
| 701 | 1 | |a Warshaw |b Martin R. | |
| 701 | 1 | |a Kinnear |b Thomas C. | |
| 709 | |a Irwin/McGraw-Hill | ||
| 801 | 0 | |a GR |b ΠΑ.Δ.Α. - Βιβλιοθήκη Πανεπιστημιούπολης 2 |g AACR2 | |
| 852 | |a INST |b LIBRARY |e 20000601 |h 658.82 ENG |p 000011994 |q 000011994 |t BK |y 23 |z 1 | ||
| 909 | |b 020578 | ||
| 960 | |a ΜΑΪΟΣ 2000 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545235617579009 |
|---|---|
| author | Engel James F. Warshaw Martin R. Kinnear Thomas C. |
| author_facet | Engel James F. Warshaw Martin R. Kinnear Thomas C. |
| author_role | |
| author_sort | Engel James F. |
| author_variant | e j f ejf w m r wmr k t c ktc |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.82 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.82 |
| dewey-search | 658.82 |
| dewey-sort | 3658.82 |
| dewey-tens | 650 |
| edition | 8th ed. |
| format | Book |
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|
| id | lib2_1/128 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-256-12240-7 |
| language | English |
| physical | xv, 624 p. fig., ill., tabl. 24 cm. |
| publishDate | 1994 |
| publisher | Irwin/McGraw-Hill |
| record_format | marc |
| series2 | The Irwin Series in Marketing |
| spelling | 20000601d1994 0grey0105 ba eng Promotional strategy Managing the marketing communications process James F. Engel, Martin R. Warshaw, Thomas C. Kinnear 8th ed. Boston Irwin/McGraw-Hill c1994 xv, 624 p. fig., ill., tabl. 24 cm. The Irwin Series in Marketing Includes bibliographical references and index Μάρκετινγκ Διοίκηση και οργάνωση Διαφήμιση Επικοινωνία στο μάρκετινγκ Πώληση Προώθηση Άμεσο μάρκετινγκ Δημόσιες σχέσεις ΜΑΡΚΕΤΙΝΓΚ 658.82 Engel James F. Warshaw Martin R. Kinnear Thomas C. Irwin/McGraw-Hill GR ΠΑ.Δ.Α. - Βιβλιοθήκη Πανεπιστημιούπολης 2 AACR2 INST LIBRARY 20000601 658.82 ENG 000011994 000011994 BK 23 1 |
| spellingShingle | Engel James F. Warshaw Martin R. Kinnear Thomas C. Promotional strategy Managing the marketing communications process Μάρκετινγκ Διοίκηση και οργάνωση Διαφήμιση Επικοινωνία στο μάρκετινγκ Πώληση Προώθηση Άμεσο μάρκετινγκ Δημόσιες σχέσεις ΜΑΡΚΕΤΙΝΓΚ |
| title | Promotional strategy Managing the marketing communications process |
| title_auth | Promotional strategy Managing the marketing communications process |
| title_full | Promotional strategy Managing the marketing communications process James F. Engel, Martin R. Warshaw, Thomas C. Kinnear |
| title_fullStr | Promotional strategy Managing the marketing communications process James F. Engel, Martin R. Warshaw, Thomas C. Kinnear |
| title_full_unstemmed | Promotional strategy Managing the marketing communications process James F. Engel, Martin R. Warshaw, Thomas C. Kinnear |
| title_short | Promotional strategy |
| title_sub | Managing the marketing communications process |
| topic | Μάρκετινγκ Διοίκηση και οργάνωση Διαφήμιση Επικοινωνία στο μάρκετινγκ Πώληση Προώθηση Άμεσο μάρκετινγκ Δημόσιες σχέσεις ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Μάρκετινγκ Διοίκηση και οργάνωση Διαφήμιση Επικοινωνία στο μάρκετινγκ Πώληση Προώθηση Άμεσο μάρκετινγκ Δημόσιες σχέσεις |