Promotional strategy Managing the marketing communications process
| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Irwin/McGraw-Hill
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| Edition: | 8th ed. |
| Series: | The Irwin Series in Marketing |
| Physical Description: | xv, 624 p. fig., ill., tabl. 24 cm. |
|---|---|
| ISBN: | 0-256-12240-7 |