Παραπομπή σε μορφή APA (7η εκδ.)

Engel James F., Warshaw Martin R., & Kinnear Thomas C. (1994). Promotional strategy: Managing the marketing communications process (8th ed.). Irwin/McGraw-Hill.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Engel James F., Warshaw Martin R., και Kinnear Thomas C. Promotional Strategy: Managing the Marketing Communications Process. 8th ed. Irwin/McGraw-Hill, 1994.

Παραπομπή σε μορφή MLA (8th εκδ.)

Engel James F., et al. Promotional Strategy: Managing the Marketing Communications Process. 8th ed. Irwin/McGraw-Hill, 1994.