APA (7th ed.) Citation

Engel James F., Warshaw Martin R., & Kinnear Thomas C. (1994). Promotional strategy: Managing the marketing communications process (8th ed.). Irwin/McGraw-Hill.

Chicago Style (17th ed.) Citation

Engel James F., Warshaw Martin R., and Kinnear Thomas C. Promotional Strategy: Managing the Marketing Communications Process. 8th ed. Irwin/McGraw-Hill, 1994.

MLA (8th ed.) Citation

Engel James F., et al. Promotional Strategy: Managing the Marketing Communications Process. 8th ed. Irwin/McGraw-Hill, 1994.