Bedient John B. (1989). Marketing decision making: Using LOTUS 1.2.3. South-Western.
Chicago Style (17th ed.) CitationBedient John B. Marketing Decision Making: Using LOTUS 1.2.3. South-Western, 1989.
MLA (8th ed.) CitationBedient John B. Marketing Decision Making: Using LOTUS 1.2.3. South-Western, 1989.
Warning: These citations may not always be 100% accurate.