APA (7th ed.) Citation

Assael Henry. (1992). Consumer behavior and marketing action (4th ed.). PWS.

Chicago Style (17th ed.) Citation

Assael Henry. Consumer Behavior and Marketing Action. 4th ed. PWS, 1992.

MLA (8th ed.) Citation

Assael Henry. Consumer Behavior and Marketing Action. 4th ed. PWS, 1992.

Warning: These citations may not always be 100% accurate.