Advertising, promotion, and supplemental aspects of integrated marketing communications
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Dryden
|
| Έκδοση: | 4th ed. |
| Σειρά: | Dryden Press Series in Marketing |
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/1235 | ||
| 010 | |a 0-03-010352-5 | ||
| 035 | |l 10009851 | ||
| 100 | |a 20000920d1997 0grey0105 ba | ||
| 101 | 0 | |a eng | |
| 200 | 1 | |a Advertising, promotion, and supplemental aspects of integrated marketing communications |f Terence A. Shimp | |
| 205 | |a 4th ed. | ||
| 210 | |a London |c Dryden Press |d c1997 | ||
| 215 | |a xxiv, 589 p. |c fig., tabl. |d 27 cm. | ||
| 225 | 2 | |a Dryden Press Series in Marketing | |
| 320 | |a Includes bibliographical references and index | ||
| 410 | 1 | |t Dryden Press Series in Marketing | |
| 606 | 0 | |a Μάρκετινγκ | |
| 606 | 0 | |a Διαφήμιση | |
| 606 | 0 | |a Επικοινωνία στο μάρκετινγκ | |
| 606 | 0 | |a Πώληση |x Προώθηση | |
| 606 | 0 | |a Ικανοποίηση καταναλωτή | |
| 615 | |a ΔΙΑΦΗΜΙΣΗ | ||
| 676 | |a 659.1 | ||
| 700 | 1 | |a Shimp |b Terence A. | |
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| 901 | |a ΦΑΣΗ 11 | ||
| 909 | |b 021503 | ||
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| 960 | |a ΣΕΠΤΕΜΒΡΙΟΣ 2000 | ||
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Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545235048202240 |
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| author | Shimp Terence A. |
| author_facet | Shimp Terence A. |
| author_role | |
| author_sort | Shimp Terence A. |
| author_variant | s t a sta |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 659.1 |
| dewey-hundreds | 600 |
| dewey-ones | 659 |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 |
| edition | 4th ed. |
| format | Book |
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|
| id | lib2_1/1235 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-03-010352-5 |
| language | English |
| physical | xxiv, 589 p. fig., tabl. 27 cm. |
| publishDate | 1997 |
| publisher | Dryden |
| record_format | marc |
| series2 | Dryden Press Series in Marketing |
| spelling | 20000920d1997 0grey0105 ba eng Advertising, promotion, and supplemental aspects of integrated marketing communications Terence A. Shimp 4th ed. London Dryden Press c1997 xxiv, 589 p. fig., tabl. 27 cm. Dryden Press Series in Marketing Includes bibliographical references and index Μάρκετινγκ Διαφήμιση Επικοινωνία στο μάρκετινγκ Πώληση Προώθηση Ικανοποίηση καταναλωτή ΔΙΑΦΗΜΙΣΗ 659.1 Shimp Terence A. Dryden GR ΠΑ.Δ.Α. - Βιβλιοθήκη Πανεπιστημιούπολης 2 AACR2 INST LIBRARY 20001211 659.1 SHI 000022992 000022992 BK 23 1 INST LIBRARY 20001211 659.1 SHI 000022995 000022995 BK 0 2 |
| spellingShingle | Shimp Terence A. Advertising, promotion, and supplemental aspects of integrated marketing communications Μάρκετινγκ Διαφήμιση Επικοινωνία στο μάρκετινγκ Πώληση Προώθηση Ικανοποίηση καταναλωτή ΔΙΑΦΗΜΙΣΗ |
| title | Advertising, promotion, and supplemental aspects of integrated marketing communications |
| title_auth | Advertising, promotion, and supplemental aspects of integrated marketing communications |
| title_full | Advertising, promotion, and supplemental aspects of integrated marketing communications Terence A. Shimp |
| title_fullStr | Advertising, promotion, and supplemental aspects of integrated marketing communications Terence A. Shimp |
| title_full_unstemmed | Advertising, promotion, and supplemental aspects of integrated marketing communications Terence A. Shimp |
| title_short | Advertising, promotion, and supplemental aspects of integrated marketing communications |
| topic | Μάρκετινγκ Διαφήμιση Επικοινωνία στο μάρκετινγκ Πώληση Προώθηση Ικανοποίηση καταναλωτή ΔΙΑΦΗΜΙΣΗ |
| topic_facet | Μάρκετινγκ Διαφήμιση Επικοινωνία στο μάρκετινγκ Πώληση Προώθηση Ικανοποίηση καταναλωτή |