Advertising, promotion, and supplemental aspects of integrated marketing communications
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| Format: | Book |
| Language: | English |
| Published: |
Dryden
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| Edition: | 4th ed. |
| Series: | Dryden Press Series in Marketing |
| Physical Description: | xxiv, 589 p. fig., tabl. 27 cm. |
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| ISBN: | 0-03-010352-5 |