APA (7th ed.) Citation

Shimp Terence A. (1997). Advertising, promotion, and supplemental aspects of integrated marketing communications (4th ed.). Dryden.

Chicago Style (17th ed.) Citation

Shimp Terence A. Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications. 4th ed. Dryden, 1997.

MLA (8th ed.) Citation

Shimp Terence A. Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications. 4th ed. Dryden, 1997.

Warning: These citations may not always be 100% accurate.