Παραπομπή σε μορφή APA (7η εκδ.)

Shimp Terence A. (1997). Advertising, promotion, and supplemental aspects of integrated marketing communications (4th ed.). Dryden.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Shimp Terence A. Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications. 4th ed. Dryden, 1997.

Παραπομπή σε μορφή MLA (8th εκδ.)

Shimp Terence A. Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications. 4th ed. Dryden, 1997.