Marketing management Text and cases
| Κύριοι συγγραφείς: | , , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Irwin/McGraw-Hill
|
| Σειρά: | The Irwin Series in Marketing |
MARC
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| 035 | |l 10009833 | ||
| 100 | |a 20000920d1993 0grey0105 ba | ||
| 101 | 0 | |a eng | |
| 200 | 1 | |a Marketing management |e Text and cases |f John A. Quelch, Robert J. Dolan, Thomas J. Kosnik | |
| 210 | |a Boston |c Irwin/McGraw-Hill |d c1993 | ||
| 215 | |a xiii, 848 p. |c diagr., ill., tabl. |d 27 cm. | ||
| 225 | 2 | |a The Irwin Series in Marketing | |
| 320 | |a Includes bibliographical references and index | ||
| 410 | 1 | |t The Irwin Series in Marketing | |
| 606 | 0 | |a Μάρκετινγκ |x Διοίκηση και οργάνωση |x Περιπτωσιολογικές μελέτες | |
| 615 | |a ΜΑΡΚΕΤΙΝΓΚ | ||
| 676 | |a 658.8 | ||
| 700 | 1 | |a Quelch |b John A. | |
| 701 | 1 | |a Dolan |b Robert J. | |
| 701 | 1 | |a Kosnik |b Thomas J. | |
| 709 | |a Irwin/McGraw-Hill | ||
| 801 | 0 | |a GR |b ΠΑ.Δ.Α. - Βιβλιοθήκη Πανεπιστημιούπολης 2 |g AACR2 | |
| 852 | |a INST |b LIBRARY |e 20001211 |h 658.8 QUE |p 000011826 |q 000011826 |t BK |y 23 |z 1 | ||
| 901 | |a ΦΑΣΗ 11 | ||
| 909 | |b 020904 | ||
| 960 | |a ΣΕΠΤΕΜΒΡΙΟΣ 2000 | ||
| 970 | |a ΜΠΑΜΠΑΗ |b ΛΙΤΣΑ |z 2000-09 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545234643451904 |
|---|---|
| author | Quelch John A. Dolan Robert J. Kosnik Thomas J. |
| author_facet | Quelch John A. Dolan Robert J. Kosnik Thomas J. |
| author_role | |
| author_sort | Quelch John A. |
| author_variant | q j a qja d r j drj k t j ktj |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.8 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 |
| format | Book |
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|
| id | lib2_1/1181 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-256-10955-9 0-07-115459-0 |
| language | English |
| physical | xiii, 848 p. diagr., ill., tabl. 27 cm. |
| publishDate | 1993 |
| publisher | Irwin/McGraw-Hill |
| record_format | marc |
| series2 | The Irwin Series in Marketing |
| spelling | 20000920d1993 0grey0105 ba eng Marketing management Text and cases John A. Quelch, Robert J. Dolan, Thomas J. Kosnik Boston Irwin/McGraw-Hill c1993 xiii, 848 p. diagr., ill., tabl. 27 cm. The Irwin Series in Marketing Includes bibliographical references and index Μάρκετινγκ Διοίκηση και οργάνωση Περιπτωσιολογικές μελέτες ΜΑΡΚΕΤΙΝΓΚ 658.8 Quelch John A. Dolan Robert J. Kosnik Thomas J. Irwin/McGraw-Hill GR ΠΑ.Δ.Α. - Βιβλιοθήκη Πανεπιστημιούπολης 2 AACR2 INST LIBRARY 20001211 658.8 QUE 000011826 000011826 BK 23 1 |
| spellingShingle | Quelch John A. Dolan Robert J. Kosnik Thomas J. Marketing management Text and cases Μάρκετινγκ Διοίκηση και οργάνωση Περιπτωσιολογικές μελέτες ΜΑΡΚΕΤΙΝΓΚ |
| title | Marketing management Text and cases |
| title_auth | Marketing management Text and cases |
| title_full | Marketing management Text and cases John A. Quelch, Robert J. Dolan, Thomas J. Kosnik |
| title_fullStr | Marketing management Text and cases John A. Quelch, Robert J. Dolan, Thomas J. Kosnik |
| title_full_unstemmed | Marketing management Text and cases John A. Quelch, Robert J. Dolan, Thomas J. Kosnik |
| title_short | Marketing management |
| title_sub | Text and cases |
| topic | Μάρκετινγκ Διοίκηση και οργάνωση Περιπτωσιολογικές μελέτες ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Μάρκετινγκ Διοίκηση και οργάνωση Περιπτωσιολογικές μελέτες |