Marketing management Text and cases
| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Irwin/McGraw-Hill
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| Series: | The Irwin Series in Marketing |
| Physical Description: | xiii, 848 p. diagr., ill., tabl. 27 cm. |
|---|---|
| ISBN: | 0-256-10955-9 0-07-115459-0 |