Basic marketing a global-managerial approach
| Κύριοι συγγραφείς: | , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Irwin
|
| Έκδοση: | 12th ed. |
| Σειρά: | The Irwin Series in Marketing |
MARC
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| 010 | |a 0-256-13990-3 | ||
| 035 | |l 10009832 | ||
| 100 | |a 20000920d1996 y0grey0105 ba | ||
| 101 | 0 | |a eng | |
| 200 | 1 | |a Basic marketing |e a global-managerial approach |f William D. Perreault, E. Jerome McCarthy | |
| 205 | |a 12th ed. | ||
| 210 | |a Chicago |c Irwin |d c1996 | ||
| 215 | |a 1 v. |c ill., tabl. |d 27 cm. |e 1 suppl. | ||
| 225 | 2 | |a The Irwin Series in Marketing | |
| 300 | |a There is a supplement titled: "Applications in basic marketing: Clippings from the popular business press", 1995-1998 edition, 97 p., 26 cm. | ||
| 320 | |a Includes bibliographical references and indexes | ||
| 410 | 1 | |t The Irwin Series in Marketing | |
| 606 | 0 | |a Μάρκετινγκ |x Διοίκηση και οργάνωση | |
| 606 | 0 | |a Logistics | |
| 606 | 0 | |a Πώληση | |
| 606 | 0 | |a Καταναλωτές | |
| 606 | 0 | |a Παραγωγή |x Διοίκηση και οργάνωση | |
| 606 | 0 | |a Σχεδιασμός παραγωγής | |
| 606 | 0 | |a Καταναλωτική συμπεριφορά | |
| 615 | |a ΜΑΡΚΕΤΙΝΓΚ | ||
| 676 | |a 658.8 | ||
| 700 | 1 | |a Perreault |b William D. | |
| 701 | 1 | |a McCarthy |b Edmund Jerome | |
| 709 | |a Irwin | ||
| 801 | 0 | |a GR |b ΠΑ.Δ.Α. - Βιβλιοθήκη Πανεπιστημιούπολης 2 |g AACR2 | |
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| 960 | |a ΣΕΠΤΕΜΒΡΙΟΣ 2000 | ||
| 970 | |a ΜΠΑΜΠΑΗ |b ΛΙΤΣΑ |z 2000-09 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545234610946048 |
|---|---|
| author | Perreault William D. McCarthy Edmund Jerome |
| author_facet | Perreault William D. McCarthy Edmund Jerome |
| author_role | |
| author_sort | Perreault William D. |
| author_variant | p w d pwd m e j mej |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.8 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 |
| edition | 12th ed. |
| format | Book |
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|
| id | lib2_1/1179 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-256-13990-3 |
| language | English |
| physical | 1 v. ill., tabl. 27 cm. 1 suppl. |
| publishDate | 1996 |
| publisher | Irwin |
| record_format | marc |
| series2 | The Irwin Series in Marketing |
| spelling | 20000920d1996 y0grey0105 ba eng Basic marketing a global-managerial approach William D. Perreault, E. Jerome McCarthy 12th ed. Chicago Irwin c1996 1 v. ill., tabl. 27 cm. 1 suppl. The Irwin Series in Marketing There is a supplement titled: "Applications in basic marketing: Clippings from the popular business press", 1995-1998 edition, 97 p., 26 cm. Includes bibliographical references and indexes Μάρκετινγκ Διοίκηση και οργάνωση Logistics Πώληση Καταναλωτές Παραγωγή Διοίκηση και οργάνωση Σχεδιασμός παραγωγής Καταναλωτική συμπεριφορά ΜΑΡΚΕΤΙΝΓΚ 658.8 Perreault William D. McCarthy Edmund Jerome Irwin GR ΠΑ.Δ.Α. - Βιβλιοθήκη Πανεπιστημιούπολης 2 AACR2 INST LIBRARY 20001211 658.8 PER 000011406 000011406 BK 23 1 INST LIBRARY 20001211 658.8 PER 000011408 000011408 BK 0 5 INST LIBRARY 20001211 658.8 PER 000011410 000011410 BK 0 2 INST LIBRARY 20001211 658.8 PER 000011412 000011412 BK 0 3 INST LIBRARY 20001211 658.8 PER 000011414 000011414 BK 0 4 |
| spellingShingle | Perreault William D. McCarthy Edmund Jerome Basic marketing a global-managerial approach Μάρκετινγκ Διοίκηση και οργάνωση Logistics Πώληση Καταναλωτές Παραγωγή Διοίκηση και οργάνωση Σχεδιασμός παραγωγής Καταναλωτική συμπεριφορά ΜΑΡΚΕΤΙΝΓΚ |
| title | Basic marketing a global-managerial approach |
| title_auth | Basic marketing a global-managerial approach |
| title_full | Basic marketing a global-managerial approach William D. Perreault, E. Jerome McCarthy |
| title_fullStr | Basic marketing a global-managerial approach William D. Perreault, E. Jerome McCarthy |
| title_full_unstemmed | Basic marketing a global-managerial approach William D. Perreault, E. Jerome McCarthy |
| title_short | Basic marketing |
| title_sub | a global-managerial approach |
| topic | Μάρκετινγκ Διοίκηση και οργάνωση Logistics Πώληση Καταναλωτές Παραγωγή Διοίκηση και οργάνωση Σχεδιασμός παραγωγής Καταναλωτική συμπεριφορά ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Μάρκετινγκ Διοίκηση και οργάνωση Logistics Πώληση Καταναλωτές Παραγωγή Διοίκηση και οργάνωση Σχεδιασμός παραγωγής Καταναλωτική συμπεριφορά |