Basic marketing a global-managerial approach
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Irwin
|
| Edition: | 12th ed. |
| Series: | The Irwin Series in Marketing |
| Physical Description: | 1 v. ill., tabl. 27 cm. 1 suppl. |
|---|---|
| ISBN: | 0-256-13990-3 |