Perreault William D. & McCarthy Edmund Jerome. (1996). Basic marketing: A global-managerial approach (12th ed.). Irwin.
Chicago Style (17th ed.) CitationPerreault William D. and McCarthy Edmund Jerome. Basic Marketing: A Global-managerial Approach. 12th ed. Irwin, 1996.
MLA (8th ed.) CitationPerreault William D. and McCarthy Edmund Jerome. Basic Marketing: A Global-managerial Approach. 12th ed. Irwin, 1996.
Warning: These citations may not always be 100% accurate.