APA (7th ed.) Citation

Jain Subhash C. (1993). Marketing planning & Strategy (4th ed.). South-Western.

Chicago Style (17th ed.) Citation

Jain Subhash C. Marketing Planning & Strategy. 4th ed. South-Western, 1993.

MLA (8th ed.) Citation

Jain Subhash C. Marketing Planning & Strategy. 4th ed. South-Western, 1993.

Warning: These citations may not always be 100% accurate.