Direct marketing management
| Κύριοι συγγραφείς: | , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Prentice Hall
|
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/11353 | ||
| 010 | |a 0-13-214958-3 | ||
| 035 | |l 10007725 | ||
| 100 | |a 19990123d1989 0grey0105 ba | ||
| 101 | 0 | |a eng | |
| 200 | 1 | |a Direct marketing management |f Mary Lou Roberts, Paul D. Berger | |
| 210 | |a Englewood Cliffs, NJ |c Prentice Hall |d 1989 | ||
| 215 | |a xxii, 501 p. |c ill. |d 25 cm. | ||
| 320 | |a Includes index | ||
| 606 | 0 | |a Άμεσο μάρκετινγκ | |
| 606 | 0 | |a Μάρκετινγκ | |
| 606 | 0 | |a Τηλεμάρκετινγκ | |
| 606 | 0 | |a Telemarketing | |
| 676 | |a 658.84 | ||
| 700 | 1 | |a Roberts |b Mary Lou | |
| 701 | 1 | |a Berger |b Paul D. |f 1943- | |
| 709 | |a Prentice Hall | ||
| 801 | 0 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |g AACR2 | |
| 852 | |a INST |b LIBRARY |e 20000614 |h 658.84 ROB |p 000011497 |q 000011497 |t BK |y 0 |z 5 | ||
| 852 | |a INST |b LIBRARY |e 20000614 |h 658.84 ROB |p 000011498 |q 000011498 |t BK |y 0 |z 6 | ||
| 852 | |a INST |b LIBRARY |e 20000614 |h 658.84 ROB |p 000011499 |q 000011499 |t BK |y 0 |z 3 | ||
| 852 | |a INST |b LIBRARY |e 20000614 |h 658.84 ROB |p 000011500 |q 000011500 |t BK |y 0 |z 4 | ||
| 852 | |a INST |b LIBRARY |e 20000614 |h 658.84 ROB |p 000011502 |q 000011502 |t BK |y 0 |z 2 | ||
| 852 | |a INST |b LIBRARY |e 19990722 |h 658.84 ROB |p 000019023 |q 000019023 |t BK |y 23 |z 1 | ||
| 901 | |a PART-8 Φ.46 | ||
| 909 | |b 017943 | ||
| 909 | |b 021103 (c.2) | ||
| 909 | |b 021104 (c.3) | ||
| 909 | |b 021105 (c.4) | ||
| 909 | |b 021106 (c.5) | ||
| 909 | |b 021107 (c.6) | ||
| 970 | |a ΜΠΑΜΠΑΗ |b ΛΙΤΣΑ |z 1999-07 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545234153766912 |
|---|---|
| author | Roberts Mary Lou Berger Paul D. 1943- |
| author_facet | Roberts Mary Lou Berger Paul D. 1943- |
| author_role | |
| author_sort | Roberts Mary Lou |
| author_variant | r m l rml b p d bpd |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.84 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.84 |
| dewey-search | 658.84 |
| dewey-sort | 3658.84 |
| dewey-tens | 650 |
| format | Book |
| fullrecord | {"leader":"01523nam a2200409 i 4500","fields":[{"001":"1/11353"},{"010":{"subfields":[{"a":"0-13-214958-3"}],"ind1":" ","ind2":" "}},{"035":{"subfields":[{"l":"10007725"}],"ind1":" ","ind2":" "}},{"100":{"subfields":[{"a":"19990123d1989 0grey0105 ba"}],"ind1":" ","ind2":" "}},{"101":{"subfields":[{"a":"eng"}],"ind1":"0","ind2":" "}},{"200":{"subfields":[{"a":"Direct marketing management"},{"f":"Mary Lou Roberts, Paul D. Berger"}],"ind1":"1","ind2":" "}},{"210":{"subfields":[{"a":"Englewood Cliffs, NJ"},{"c":"Prentice Hall"},{"d":"1989"}],"ind1":" ","ind2":" "}},{"215":{"subfields":[{"a":"xxii, 501 p."},{"c":"ill."},{"d":"25 cm."}],"ind1":" ","ind2":" "}},{"320":{"subfields":[{"a":"Includes index"}],"ind1":" ","ind2":" "}},{"606":{"subfields":[{"a":"\u0386\u03bc\u03b5\u03c3\u03bf \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba"}],"ind1":"0","ind2":" "}},{"606":{"subfields":[{"a":"\u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba"}],"ind1":"0","ind2":" "}},{"606":{"subfields":[{"a":"\u03a4\u03b7\u03bb\u03b5\u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba"}],"ind1":"0","ind2":" "}},{"606":{"subfields":[{"a":"Telemarketing"}],"ind1":"0","ind2":" "}},{"676":{"subfields":[{"a":"658.84"}],"ind1":" ","ind2":" "}},{"700":{"subfields":[{"a":"Roberts"},{"b":"Mary Lou"}],"ind1":" ","ind2":"1"}},{"701":{"subfields":[{"a":"Berger"},{"b":"Paul D."},{"f":"1943-"}],"ind1":" ","ind2":"1"}},{"709":{"subfields":[{"a":"Prentice Hall"}],"ind1":" ","ind2":" "}},{"801":{"subfields":[{"a":"GR"},{"b":"\u03a0\u0391.\u0394.\u0391. \u0392\u03b9\u03b2\u03bb\u03b9\u03bf\u03b8\u03ae\u03ba\u03b7 \u03a0\u03b1\u03bd\u03b5\u03c0\u03b9\u03c3\u03c4\u03b7\u03bc\u03b9\u03bf\u03cd\u03c0\u03bf\u03bb\u03b7\u03c2 2"},{"g":"AACR2"}],"ind1":" ","ind2":"0"}},{"852":{"subfields":[{"a":"INST"},{"b":"LIBRARY"},{"e":"20000614"},{"h":"658.84 ROB"},{"p":"000011497"},{"q":"000011497"},{"t":"BK"},{"y":"0"},{"z":"5"}],"ind1":" ","ind2":" "}},{"852":{"subfields":[{"a":"INST"},{"b":"LIBRARY"},{"e":"20000614"},{"h":"658.84 ROB"},{"p":"000011498"},{"q":"000011498"},{"t":"BK"},{"y":"0"},{"z":"6"}],"ind1":" ","ind2":" "}},{"852":{"subfields":[{"a":"INST"},{"b":"LIBRARY"},{"e":"20000614"},{"h":"658.84 ROB"},{"p":"000011499"},{"q":"000011499"},{"t":"BK"},{"y":"0"},{"z":"3"}],"ind1":" ","ind2":" "}},{"852":{"subfields":[{"a":"INST"},{"b":"LIBRARY"},{"e":"20000614"},{"h":"658.84 ROB"},{"p":"000011500"},{"q":"000011500"},{"t":"BK"},{"y":"0"},{"z":"4"}],"ind1":" ","ind2":" "}},{"852":{"subfields":[{"a":"INST"},{"b":"LIBRARY"},{"e":"20000614"},{"h":"658.84 ROB"},{"p":"000011502"},{"q":"000011502"},{"t":"BK"},{"y":"0"},{"z":"2"}],"ind1":" ","ind2":" "}},{"852":{"subfields":[{"a":"INST"},{"b":"LIBRARY"},{"e":"19990722"},{"h":"658.84 ROB"},{"p":"000019023"},{"q":"000019023"},{"t":"BK"},{"y":"23"},{"z":"1"}],"ind1":" ","ind2":" "}},{"901":{"subfields":[{"a":"PART-8 \u03a6.46"}],"ind1":" ","ind2":" "}},{"909":{"subfields":[{"b":"017943"}],"ind1":" ","ind2":" "}},{"909":{"subfields":[{"b":"021103 (c.2)"}],"ind1":" ","ind2":" "}},{"909":{"subfields":[{"b":"021104 (c.3)"}],"ind1":" ","ind2":" "}},{"909":{"subfields":[{"b":"021105 (c.4)"}],"ind1":" ","ind2":" "}},{"909":{"subfields":[{"b":"021106 (c.5)"}],"ind1":" ","ind2":" "}},{"909":{"subfields":[{"b":"021107 (c.6)"}],"ind1":" ","ind2":" "}},{"970":{"subfields":[{"a":"\u039c\u03a0\u0391\u039c\u03a0\u0391\u0397"},{"b":"\u039b\u0399\u03a4\u03a3\u0391"},{"z":"1999-07"}],"ind1":" ","ind2":" "}}]}
|
| id | lib2_1/11353 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-13-214958-3 |
| language | English |
| physical | xxii, 501 p. ill. 25 cm. |
| publishDate | 1989 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | 19990123d1989 0grey0105 ba eng Direct marketing management Mary Lou Roberts, Paul D. Berger Englewood Cliffs, NJ Prentice Hall 1989 xxii, 501 p. ill. 25 cm. Includes index Άμεσο μάρκετινγκ Μάρκετινγκ Τηλεμάρκετινγκ Telemarketing 658.84 Roberts Mary Lou Berger Paul D. 1943- Prentice Hall GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 AACR2 INST LIBRARY 20000614 658.84 ROB 000011497 000011497 BK 0 5 INST LIBRARY 20000614 658.84 ROB 000011498 000011498 BK 0 6 INST LIBRARY 20000614 658.84 ROB 000011499 000011499 BK 0 3 INST LIBRARY 20000614 658.84 ROB 000011500 000011500 BK 0 4 INST LIBRARY 20000614 658.84 ROB 000011502 000011502 BK 0 2 INST LIBRARY 19990722 658.84 ROB 000019023 000019023 BK 23 1 |
| spellingShingle | Roberts Mary Lou Berger Paul D. 1943- Direct marketing management Άμεσο μάρκετινγκ Μάρκετινγκ Τηλεμάρκετινγκ Telemarketing |
| title | Direct marketing management |
| title_auth | Direct marketing management |
| title_full | Direct marketing management Mary Lou Roberts, Paul D. Berger |
| title_fullStr | Direct marketing management Mary Lou Roberts, Paul D. Berger |
| title_full_unstemmed | Direct marketing management Mary Lou Roberts, Paul D. Berger |
| title_short | Direct marketing management |
| topic | Άμεσο μάρκετινγκ Μάρκετινγκ Τηλεμάρκετινγκ Telemarketing |
| topic_facet | Άμεσο μάρκετινγκ Μάρκετινγκ Τηλεμάρκετινγκ Telemarketing |