APA (7th ed.) Citation

Cowley Don. (1989). How to plan advertising. Cassell.

Chicago Style (17th ed.) Citation

Cowley Don. How to Plan Advertising. Cassell, 1989.

MLA (8th ed.) Citation

Cowley Don. How to Plan Advertising. Cassell, 1989.

Warning: These citations may not always be 100% accurate.