Bonoma Thomas V. (1985). The marketing edge: Making strategies work. Free Press.
Chicago Style (17th ed.) CitationBonoma Thomas V. The Marketing Edge: Making Strategies Work. Free Press, 1985.
MLA (8th ed.) CitationBonoma Thomas V. The Marketing Edge: Making Strategies Work. Free Press, 1985.
Warning: These citations may not always be 100% accurate.