APA (7th ed.) Citation

Franses Philip Hans & Paap Richard. (2001). Quantitative models in marketing research. Cambridge University Press.

Chicago Style (17th ed.) Citation

Franses Philip Hans and Paap Richard. Quantitative Models in Marketing Research. Cambridge University Press, 2001.

MLA (8th ed.) Citation

Franses Philip Hans and Paap Richard. Quantitative Models in Marketing Research. Cambridge University Press, 2001.

Warning: These citations may not always be 100% accurate.