Building the customer-centric enterprise data warehousing techniques for supporting customer relationship management

Bibliographic Details
Main Authors: Imhoff Claudia (Author), Loftis Lisa (Author), Geiger Jonathan G. (Author)
Format: Book
Language:English
Published: Wiley, J.
Description
Physical Description:xxiv, 487 p. fig., tabl. 24 cm.
ISBN:0-471-31981-3