Customer equity building and managing relationships as valuable assets
| Κύριοι συγγραφείς: | , , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Harvard Business School
|
MARC
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| 200 | 1 | |a Customer equity |e building and managing relationships as valuable assets |f Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas | |
| 210 | |a Boston |c Harvard Business School |d c2001 | ||
| 215 | |a xix, 228 p. |c fig., tabl. |d 24 cm. | ||
| 300 | |a Πρόγραμμα "ΑΡΧΙΜΗΔΗΣ' | ||
| 320 | |a Bibliography: p.213-215 | ||
| 320 | |a Includes index | ||
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| 701 | 1 | |a Getz |b Gary |f 1955- |4 070 | |
| 701 | 1 | |a Thomas |b Jacquelyn S. |f 1969- |4 070 | |
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Εγγραφή στο Ευρετήριο Αναζήτησης
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| author | Blattberg Robert C. 1942- Getz Gary 1955- Thomas Jacquelyn S. 1969- |
| author_facet | Blattberg Robert C. 1942- Getz Gary 1955- Thomas Jacquelyn S. 1969- |
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|
| id | lib2_1/10328 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-87584-764-1 |
| language | English |
| physical | xix, 228 p. fig., tabl. 24 cm. |
| publishDate | 2001 |
| publisher | Harvard Business School |
| record_format | marc |
| spelling | 20090203d2001 y0grey010503 ba eng Customer equity building and managing relationships as valuable assets Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas Boston Harvard Business School c2001 xix, 228 p. fig., tabl. 24 cm. Πρόγραμμα "ΑΡΧΙΜΗΔΗΣ' Bibliography: p.213-215 Includes index Διαπροσωπικό μάρκετινγκ Μάρκετινγκ Εξυπηρέτηση πελατών Πελατειακές σχέσεις Ικανοποίηση καταναλωτή Καταναλωτική συμπεριφορά ΜΑΡΚΕΤΙΝΓΚ 658.812 Blattberg Robert C. 1942- 070 Getz Gary 1955- 070 Thomas Jacquelyn S. 1969- 070 Harvard Business School GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 20090203 AACR2 INST LIBRARY 20090203 658.812 BLA 000032349 000032349 BK 23 1 |
| spellingShingle | Blattberg Robert C. 1942- Getz Gary 1955- Thomas Jacquelyn S. 1969- Customer equity building and managing relationships as valuable assets Διαπροσωπικό μάρκετινγκ Μάρκετινγκ Εξυπηρέτηση πελατών Πελατειακές σχέσεις Ικανοποίηση καταναλωτή Καταναλωτική συμπεριφορά ΜΑΡΚΕΤΙΝΓΚ |
| title | Customer equity building and managing relationships as valuable assets |
| title_auth | Customer equity building and managing relationships as valuable assets |
| title_full | Customer equity building and managing relationships as valuable assets Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas |
| title_fullStr | Customer equity building and managing relationships as valuable assets Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas |
| title_full_unstemmed | Customer equity building and managing relationships as valuable assets Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas |
| title_short | Customer equity |
| title_sub | building and managing relationships as valuable assets |
| topic | Διαπροσωπικό μάρκετινγκ Μάρκετινγκ Εξυπηρέτηση πελατών Πελατειακές σχέσεις Ικανοποίηση καταναλωτή Καταναλωτική συμπεριφορά ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Διαπροσωπικό μάρκετινγκ Μάρκετινγκ Εξυπηρέτηση πελατών Πελατειακές σχέσεις Ικανοποίηση καταναλωτή Καταναλωτική συμπεριφορά |