APA (7th ed.) Citation

Blattberg Robert C., Getz Gary, & Thomas Jacquelyn S. (2001). Customer equity: Building and managing relationships as valuable assets. Harvard Business School.

Chicago Style (17th ed.) Citation

Blattberg Robert C., Getz Gary, and Thomas Jacquelyn S. Customer Equity: Building and Managing Relationships as Valuable Assets. Harvard Business School, 2001.

MLA (8th ed.) Citation

Blattberg Robert C., et al. Customer Equity: Building and Managing Relationships as Valuable Assets. Harvard Business School, 2001.