Παραπομπή σε μορφή APA (7η εκδ.)

Blattberg Robert C., Getz Gary, & Thomas Jacquelyn S. (2001). Customer equity: Building and managing relationships as valuable assets. Harvard Business School.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Blattberg Robert C., Getz Gary, και Thomas Jacquelyn S. Customer Equity: Building and Managing Relationships as Valuable Assets. Harvard Business School, 2001.

Παραπομπή σε μορφή MLA (8th εκδ.)

Blattberg Robert C., et al. Customer Equity: Building and Managing Relationships as Valuable Assets. Harvard Business School, 2001.