Marketing plans how to prepare them, how to use them
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Elsevier Butterworth-Heinemann
|
| Edition: | 5th ed. |
| Physical Description: | xix, 630 p. fig., tabl. 25 cm. |
|---|---|
| ISBN: | 0 7506 5625 5 |