APA (7th ed.) Citation

McDonald Malcolm. (2002). Marketing plans: How to prepare them, how to use them (5th ed.). Elsevier Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

McDonald Malcolm. Marketing Plans: How to Prepare Them, How to Use Them. 5th ed. Elsevier Butterworth-Heinemann, 2002.

MLA (8th ed.) Citation

McDonald Malcolm. Marketing Plans: How to Prepare Them, How to Use Them. 5th ed. Elsevier Butterworth-Heinemann, 2002.

Warning: These citations may not always be 100% accurate.