Marketing management analysis, planning, implementation and control
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Prentice Hall
|
| Έκδοση: | 6th ed. |
| Σειρά: | Prentice-Hall Series in Marketing |
MARC
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| 010 | |a 0-13-556267-8 | ||
| 035 | |l 10000787 | ||
| 100 | |a 19981001d1988 y0grey0105 ba | ||
| 101 | 0 | |a eng | |
| 200 | 1 | |a Marketing management |e analysis, planning, implementation and control |f Philip Kotler | |
| 205 | |a 6th ed. | ||
| 210 | |a New Jersey |c Prentice-Hall |d c1988 | ||
| 215 | |a xxi, 776 p. |c fig., tabl. |d 24 cm. | ||
| 225 | 2 | |a Prentice-Hall Series in Marketing | |
| 320 | |a Includes bibliographical references and index | ||
| 410 | 1 | |t Prentice Hall Series in Marketing | |
| 606 | 0 | |a Marketing | |
| 606 | 0 | |a Μάρκετινγκ | |
| 606 | 0 | |a Έρευνα αγοράς | |
| 676 | |a 658.8 | ||
| 700 | 1 | |a Kotler |b Philip |4 070 | |
| 709 | |a Prentice Hall | ||
| 801 | 0 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |g AACR2 | |
| 852 | |a INST |b LIBRARY |e 19981008 |h 658.8 KOT |p 000006523 |q 000006523 |t BK |y 23 |z 1 | ||
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| 909 | |b 036849 (c.2) | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545232829415424 |
|---|---|
| author | Kotler Philip |
| author_facet | Kotler Philip |
| author_role | 070 |
| author_sort | Kotler Philip |
| author_variant | k p kp |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.8 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 |
| edition | 6th ed. |
| format | Book |
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|
| id | lib2_1/10123 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-13-556267-8 |
| language | English |
| physical | xxi, 776 p. fig., tabl. 24 cm. |
| publishDate | 1988 |
| publisher | Prentice Hall |
| record_format | marc |
| series2 | Prentice-Hall Series in Marketing |
| spelling | 19981001d1988 y0grey0105 ba eng Marketing management analysis, planning, implementation and control Philip Kotler 6th ed. New Jersey Prentice-Hall c1988 xxi, 776 p. fig., tabl. 24 cm. Prentice-Hall Series in Marketing Includes bibliographical references and index Prentice Hall Series in Marketing Marketing Μάρκετινγκ Έρευνα αγοράς 658.8 Kotler Philip 070 Prentice Hall GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 AACR2 INST LIBRARY 19981008 658.8 KOT 000006523 000006523 BK 23 1 INST LIBRARY 20150923 658.8 KOT 000037441 000037441 BK 0 2 |
| spellingShingle | Kotler Philip Marketing management analysis, planning, implementation and control Marketing Μάρκετινγκ Έρευνα αγοράς |
| title | Marketing management analysis, planning, implementation and control |
| title_auth | Marketing management analysis, planning, implementation and control |
| title_full | Marketing management analysis, planning, implementation and control Philip Kotler |
| title_fullStr | Marketing management analysis, planning, implementation and control Philip Kotler |
| title_full_unstemmed | Marketing management analysis, planning, implementation and control Philip Kotler |
| title_short | Marketing management |
| title_sub | analysis, planning, implementation and control |
| topic | Marketing Μάρκετινγκ Έρευνα αγοράς |
| topic_facet | Marketing Μάρκετινγκ Έρευνα αγοράς |