Παραπομπή σε μορφή APA (7η εκδ.)

Kotler Philip. (1988). Marketing management: Analysis, planning, implementation and control (6th ed.). Prentice Hall.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Kotler Philip. Marketing Management: Analysis, Planning, Implementation and Control. 6th ed. Prentice Hall, 1988.

Παραπομπή σε μορφή MLA (8th εκδ.)

Kotler Philip. Marketing Management: Analysis, Planning, Implementation and Control. 6th ed. Prentice Hall, 1988.