Market-based management strategies for growing customer value and profitability
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Pearson/Prentice Hall
|
| Edition: | 4th ed. |
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Pearson/Prentice Hall
|
| Edition: | 4th ed. |