Market-based management strategies for growing customer value and profitability
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Pearson/Prentice Hall
|
| Έκδοση: | 4th ed. |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/10115 | ||
| 005 | 20220602134255.0 | ||
| 035 | |l 10013826 | ||
| 100 | |a 20090107d2005 y0grey010503 ba | ||
| 101 | 0 | |a eng | |
| 200 | 1 | |a Market-based management |e strategies for growing customer value and profitability |f Roger J. Best | |
| 205 | |a 4th ed. | ||
| 210 | |a Upper Saddle River, New Jersey |c Pearson/ Prentice Hall |d c2005 | ||
| 215 | |a xxii, 506 p. |c fig., tabl. |d 24 cm. | ||
| 300 | |a Πρόγραμμα "ΑΡΧΙΜΗΔΗΣ" | ||
| 320 | |a Includes bibliographical references and index | ||
| 606 | 0 | |a Μάρκετινγκ |x Διοίκηση και οργάνωση | |
| 606 | 0 | |a Μάρκετινγκ |x Σχεδιασμός | |
| 606 | 0 | |a Εξυπηρέτηση πελατών | |
| 606 | 0 | |a Έρευνα αγοράς | |
| 606 | 0 | |a Εμπορικά κανάλια | |
| 615 | |a ΜΑΡΚΕΤΙΝΓΚ | ||
| 676 | |a 658.8 | ||
| 700 | 1 | |a Best |b Roger J. |4 070 | |
| 709 | |a Pearson/Prentice Hall | ||
| 801 | 0 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |g AACR2 | |
| 852 | |a INST |b LIBRARY |e 20090107 |h 658.8 BES |p 000032369 |q 000032369 |t BK |y 23 |z 1 | ||
| 852 | |a INST |b LIBRARY |e 20220602 |h 658.8 BES |p 000045576 |q 000045576 |t BK |y 0 |z 2 | ||
| 909 | |b 028502 | ||
| 909 | |b 044492 (c.2) | ||
| 960 | |a ΙΑΝΟΥΑΡΙΟΣ 2009 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545232821026816 |
|---|---|
| author | Best Roger J. |
| author_facet | Best Roger J. |
| author_role | 070 |
| author_sort | Best Roger J. |
| author_variant | b r j brj |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.8 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 |
| edition | 4th ed. |
| format | Book |
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|
| id | lib2_1/10115 |
| illustrated | Illustrated |
| institution | University of West Attica |
| language | English |
| physical | xxii, 506 p. fig., tabl. 24 cm. |
| publishDate | 2005 |
| publisher | Pearson/Prentice Hall |
| record_format | marc |
| spelling | 20090107d2005 y0grey010503 ba eng Market-based management strategies for growing customer value and profitability Roger J. Best 4th ed. Upper Saddle River, New Jersey Pearson/ Prentice Hall c2005 xxii, 506 p. fig., tabl. 24 cm. Πρόγραμμα "ΑΡΧΙΜΗΔΗΣ" Includes bibliographical references and index Μάρκετινγκ Διοίκηση και οργάνωση Μάρκετινγκ Σχεδιασμός Εξυπηρέτηση πελατών Έρευνα αγοράς Εμπορικά κανάλια ΜΑΡΚΕΤΙΝΓΚ 658.8 Best Roger J. 070 Pearson/Prentice Hall GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 AACR2 INST LIBRARY 20090107 658.8 BES 000032369 000032369 BK 23 1 INST LIBRARY 20220602 658.8 BES 000045576 000045576 BK 0 2 |
| spellingShingle | Best Roger J. Market-based management strategies for growing customer value and profitability Μάρκετινγκ Διοίκηση και οργάνωση Μάρκετινγκ Σχεδιασμός Εξυπηρέτηση πελατών Έρευνα αγοράς Εμπορικά κανάλια ΜΑΡΚΕΤΙΝΓΚ |
| title | Market-based management strategies for growing customer value and profitability |
| title_auth | Market-based management strategies for growing customer value and profitability |
| title_full | Market-based management strategies for growing customer value and profitability Roger J. Best |
| title_fullStr | Market-based management strategies for growing customer value and profitability Roger J. Best |
| title_full_unstemmed | Market-based management strategies for growing customer value and profitability Roger J. Best |
| title_short | Market-based management |
| title_sub | strategies for growing customer value and profitability |
| topic | Μάρκετινγκ Διοίκηση και οργάνωση Μάρκετινγκ Σχεδιασμός Εξυπηρέτηση πελατών Έρευνα αγοράς Εμπορικά κανάλια ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Μάρκετινγκ Διοίκηση και οργάνωση Μάρκετινγκ Σχεδιασμός Εξυπηρέτηση πελατών Έρευνα αγοράς Εμπορικά κανάλια |