Best Roger J. (2005). Market-based management: Strategies for growing customer value and profitability (4th ed.). Pearson/Prentice Hall.
Chicago Style (17th ed.) CitationBest Roger J. Market-based Management: Strategies for Growing Customer Value and Profitability. 4th ed. Pearson/Prentice Hall, 2005.
MLA (8th ed.) CitationBest Roger J. Market-based Management: Strategies for Growing Customer Value and Profitability. 4th ed. Pearson/Prentice Hall, 2005.
Warning: These citations may not always be 100% accurate.