Principles of marketing
| Κύριοι συγγραφείς: | , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Prentice Hall
|
| Έκδοση: | 4th ed. |
| Σειρά: | Prentice-Hall Series in Marketing |
MARC
| LEADER | 00000cam0a2200000 4500 | ||
|---|---|---|---|
| 001 | 1/10109 | ||
| 010 | |a 0-13-708059-X | ||
| 035 | |l 10000782 | ||
| 100 | |a 19981001d1989 0grey0105 ba | ||
| 101 | 0 | |a eng | |
| 200 | 1 | |a Principles of marketing |f Philip Kotler, Gary Armstrong | |
| 205 | |a 4th ed. | ||
| 210 | |a New Jersey |c Prentice-Hall |d 1989 | ||
| 215 | |a xxiv, 661 p. |c ill., tabl. |d 25 cm. | ||
| 225 | 2 | |a Prentice-Hall Series in Marketing | |
| 320 | |a Includes bibliographical references and index | ||
| 410 | 0 | |t Prentice Hall Series in Marketing | |
| 606 | 0 | |a Μάρκετινγκ | |
| 606 | 0 | |a Έρευνα αγοράς | |
| 676 | |a 658.8 | ||
| 700 | 1 | |a Kotler |b Philip |4 070 | |
| 701 | 1 | |a Armstrong |b Gary |4 070 | |
| 709 | |a Prentice Hall | ||
| 801 | 0 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |g AACR2 | |
| 852 | |a INST |b LIBRARY |e 19981008 |h 658.8 KOT |p 000006521 |q 000006521 |t BK |y 23 |z 1 | ||
| 909 | |b 005671 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545232806346753 |
|---|---|
| author | Kotler Philip Armstrong Gary |
| author_facet | Kotler Philip Armstrong Gary |
| author_role | 070 070 |
| author_sort | Kotler Philip |
| author_variant | k p kp a g ag |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.8 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 |
| edition | 4th ed. |
| format | Book |
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|
| id | lib2_1/10109 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-13-708059-X |
| language | English |
| physical | xxiv, 661 p. ill., tabl. 25 cm. |
| publishDate | 1989 |
| publisher | Prentice Hall |
| record_format | marc |
| series2 | Prentice-Hall Series in Marketing |
| spelling | 19981001d1989 0grey0105 ba eng Principles of marketing Philip Kotler, Gary Armstrong 4th ed. New Jersey Prentice-Hall 1989 xxiv, 661 p. ill., tabl. 25 cm. Prentice-Hall Series in Marketing Includes bibliographical references and index Prentice Hall Series in Marketing Μάρκετινγκ Έρευνα αγοράς 658.8 Kotler Philip 070 Armstrong Gary 070 Prentice Hall GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 AACR2 INST LIBRARY 19981008 658.8 KOT 000006521 000006521 BK 23 1 |
| spellingShingle | Kotler Philip Armstrong Gary Principles of marketing Μάρκετινγκ Έρευνα αγοράς |
| title | Principles of marketing |
| title_auth | Principles of marketing |
| title_full | Principles of marketing Philip Kotler, Gary Armstrong |
| title_fullStr | Principles of marketing Philip Kotler, Gary Armstrong |
| title_full_unstemmed | Principles of marketing Philip Kotler, Gary Armstrong |
| title_short | Principles of marketing |
| topic | Μάρκετινγκ Έρευνα αγοράς |
| topic_facet | Μάρκετινγκ Έρευνα αγοράς |