Principles of marketing
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Prentice Hall
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| Edition: | 4th ed. |
| Series: | Prentice-Hall Series in Marketing |
| Physical Description: | xxiv, 661 p. ill., tabl. 25 cm. |
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| ISBN: | 0-13-708059-X |