Can total quality management lead the firm into market orientation concept?

Can total quality management lead the firm into market orientation concept?

Bibliographic Details
Main Authors:	Κυριαζόπουλος, Π., Γιαννακόπουλος, Διονύσιος, Σπυριδάκος, Αθανάσιος Γ., Σίσκος, Ιωάννης, Γρηγορούδης, Ε.
Format:	Article
Language:	English
Published:	TEI of Piraeus Marketing Laboratory 2008
Online Access:	http://cris.lib2.uniwa.gr/jspui/handle/123456789/801

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