Strategic market management global perspectives

by Aaker David A., McLoughlin Damien
Published 2010

Marketing management and strategy

by Doyle Peter
Published 2002

Marketing management

by Kotler Philip, Keller Kevin Lane
Published 2006

Strategic market management

by Aaker David A.
Published 2005

Marketing a managerial approach

by Cunningham William H., Cunningham Isabella C. M., Swift Christopher M.
Published 1987

Marketing management strategies and programs

by Guiltinan Joseph P., Paul Gordon W.
Published 1994

Business marketing management an organizational approach

by Haas Robert W.
Published 1992

Strategic marketing

by Cravens David W.
Published 1994