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  1. 1
    Market-based management strategies for growing customer value and profitability
    by Best Roger J.
    Published 2005
    Book
  2. 2
    The CIM handbook of selling and sales strategy
    Published 1997
    Book
  3. 3
    Market-based management Strategies for growing customer value and profitability
    by Best Roger J.
    Published 2000
    Book
  4. 4
    Analysis for marketing planning
    by Lehmann Donald R., Winer Russell S.
    Published 1997
    Book
  5. 5
    Concurrent marketing Integrating product, sales, and service
    by Cespedes Frank V. 1950-
    Published 1995
    Book
  6. 6
    Marketing management in the 21st century
    by Capon Noel, Hulbert James M.
    Published 2001
    Book
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