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Ury, William, 1953-
William Ury
William Ury
is an American author, academic,
anthropologist
, and negotiation expert. He co-founded the
Harvard
Program on Negotiation
. Additionally, he helped found the International Negotiation Network with former President
Jimmy Carter
. Ury is the co-author of ''
Getting to Yes
'' with
Roger Fisher
, which set out the method of principled negotiation and established the idea of the
best alternative to a negotiated agreement
(BATNA) within
negotiation theory
.
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Πως να ξεπερνάτε την άρνηση : από την αντιπαλότητα στη συνεργασία /
by
Ury, William, 1953
-
Published 2001
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Negotiation
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