Market-based management strategies for growing customer value and profitability

ανά Best Roger J.
Έκδοση 2005

Market-based management Strategies for growing customer value and profitability

ανά Best Roger J.
Έκδοση 2000

Consumer behavior implications for marketing strategy

ανά Hawkins Del I., Best Roger J., Coney Kenneth A.
Έκδοση 1995

Consumer behavior building marketing strategy

ανά Hawkins Del I., Mothersbaugh David L., Best Roger J.
Έκδοση 2007